Why YOU Are Your Own Best Investment: Unlocking Your Potential for Big Gorgeous Goals
Imagine planting a seed that could grow into something extraordinary—a towering tree, a vibrant garden, a lush forest. That’s exactly what investing in yourself is like. You are the most valuable resource you will ever have, and the time, energy, and resources you pour into yourself pay dividends in ways you can’t always imagine.
When I wrote Big Gorgeous Goals, I talked about the magic that happens when we dare to dream big and commit to those dreams. But here’s the secret: none of that magic happens if you don’t first believe you’re worth the investment.
Let’s talk about why YOU are your own best investment and how this belief can transform your life and fuel your Big Gorgeous Goals.
The ROI of Investing in Yourself
Let’s start with this powerful truth: every ounce of effort you put into yourself is returned to you in confidence, capability, and opportunity. Studies show that for women, investing in personal development leads to measurable benefits. Women who prioritize self-growth—whether through education, skill-building, or wellness—report higher earnings, greater career advancement, and enhanced personal fulfillment.
For example, women with mentors are promoted at higher rates, and those who engage in personal development programs see a 9% to 24% increase in representation in leadership roles. These are numbers we can’t afford to ignore.
How Self-Investment Aligns with Big Gorgeous Goals
When you invest in yourself, you’re building the foundation for achieving your Big Gorgeous Goals. These are the audacious, exciting goals that push you out of your comfort zone and into a realm of possibility. But to reach them, you need to be equipped—and that’s where self-investment comes in.
Think about the stages of a Big Gorgeous Goal:
In the dreaming stage, self-investment fuels your courage to think big.
During the planning stage, it gives you the skills and resources to map out your path.
In the execution stage, it provides the resilience and adaptability to keep moving forward.
Without the foundation of personal growth, these stages become shaky. But when you’ve invested in yourself, each stage becomes a stepping stone to success.
Actionable Strategies for Self-Investment
Investing in yourself doesn’t have to be overwhelming or expensive. In fact, some of the most impactful ways to grow require nothing but intention and effort. Here are some ideas.
Expand Your Skills
Take a course, read a book, or dive into a new hobby that stretches your mind. Every new skill is a tool in your toolbox.
Prioritize Your Well-Being
Mental, emotional, and physical health are the foundation of everything else. Schedule that therapy session, join the yoga class, or simply carve out time to rest.
Network with Intention
Surround yourself with people who inspire and challenge you. Mentorship and collaboration can open doors you didn’t know existed.
Reflect and Plan
Regularly evaluate where you are and where you want to go. This is a practice I call “Creating Space for Magic” in Big Gorgeous Goals.
Breaking Through Barriers
Let’s address the elephant in the room: why is it so hard to invest in ourselves?
For many women, the barriers are rooted in societal expectations, self-doubt, or even guilt. Maybe you’ve thought, “I don’t have time,” or “I’m not worth the expense.” But here’s what I want you to remember: self-investment isn’t selfish; it’s necessary.
Start small. Give yourself permission to invest in one area of your life, whether it’s an hour a week to learn something new or saying no to something that drains your energy. Over time, these small investments add up to big returns.
Here’s the beauty of self-investment: its impact is exponential. Every time you choose to grow, you’re setting yourself up not just for the next goal, but for a lifetime of achievement and fulfillment.
Think about the stories of the women you admire most. Chances are, they didn’t wait for someone else to believe in them or hand them the tools they needed. They invested in themselves, often in small but significant ways, and that investment propelled them forward.
You can do the same.
The Time is Now
So, what’s your next step? Maybe it’s reading this blog post and deciding to act. Maybe it’s enrolling in that course you’ve been eyeing or finally prioritizing self-care.
Whatever it is, know this: you are worth every bit of effort you put into yourself. And when you invest in yourself, you’re not just building a better today—you’re creating a foundation for your Big Gorgeous Goals and the incredible future that awaits.
Let’s make this the year you plant the seeds of your own success. You are your own best investment, and the time to start is now.
